![](https://images.squarespace-cdn.com/content/v1/6191835f98732d54b74be4de/e7429258-788f-4c69-aed2-0aa4a9f1aeca/optical+final+side+copy.jpeg)
![](https://images.squarespace-cdn.com/content/v1/6191835f98732d54b74be4de/dc841767-9c25-440f-a214-374105671d76/OPTIC+LOGO+3+BLACK+copy.jpg)
How do you challenge the conventional needs of a real racing team? What separates the best from the rest? What would a Formula One team look like if it based its entire brand on a design movement?
For this self-initiated project I created a design for a motorsport team. The focal point for design was based on the optical art movement. I created a brand identity to apply to various components that make up the graphic design elements of a racing team, including factory signage, clothing, logos, posters, race livery and helmets. Also, I put together an essential guide for the team branding that could be used to apply my ‘Optic Racing’ branding in reality.
![Optic Page1.png](https://images.squarespace-cdn.com/content/v1/6191835f98732d54b74be4de/70f10c0a-25d5-4438-9080-c4177b02845c/Optic+Page1.png)
![Optic front page.png](https://images.squarespace-cdn.com/content/v1/6191835f98732d54b74be4de/3192a53d-0a8a-4acd-b8c1-f8c32cdc44ab/Optic+front+page.png)
![OpticPage2.png](https://images.squarespace-cdn.com/content/v1/6191835f98732d54b74be4de/37ab489f-e952-4b6c-bc95-cff62d6b86bd/OpticPage2.png)
![Opticpage3.png](https://images.squarespace-cdn.com/content/v1/6191835f98732d54b74be4de/8edde6b9-a5bb-46fa-bce5-9fe75dc57bba/Opticpage3.png)
![Opticpage4.png](https://images.squarespace-cdn.com/content/v1/6191835f98732d54b74be4de/967afcc4-3330-446e-9811-d4e36e2cdbcd/Opticpage4.png)
![OpticPage5.png](https://images.squarespace-cdn.com/content/v1/6191835f98732d54b74be4de/b2423fa5-3a68-4654-8014-eb88897de789/OpticPage5.png)
![DRIVER1HELMET.png](https://images.squarespace-cdn.com/content/v1/6191835f98732d54b74be4de/8002f206-f148-41a1-b79e-9e6ed79df7c3/DRIVER1HELMET.png)
![DRIVEROVERALLS.png](https://images.squarespace-cdn.com/content/v1/6191835f98732d54b74be4de/03e12507-660c-4cfe-ad3c-6256fe697766/DRIVEROVERALLS.png)
![GLOVESNSHOES.png](https://images.squarespace-cdn.com/content/v1/6191835f98732d54b74be4de/475cb755-47e0-4b37-8208-2790728c3ba2/GLOVESNSHOES.png)
![driver 2 helmet 1 copy.png](https://images.squarespace-cdn.com/content/v1/6191835f98732d54b74be4de/6b49c6ca-9c02-4c3a-bd62-8990fe4e76b6/driver+2+helmet+1+copy.png)
![driver 2 helmet 2 copy.png](https://images.squarespace-cdn.com/content/v1/6191835f98732d54b74be4de/8ba8d0d0-faa3-4117-8007-7f5bcd923b80/driver+2+helmet+2+copy.png)
![driver 2 helmet 3 copy.png](https://images.squarespace-cdn.com/content/v1/6191835f98732d54b74be4de/107418a9-a63a-4ef4-805b-58b5fa0654f8/driver+2+helmet+3+copy.png)
![driver 2 helmet 4 copy.png](https://images.squarespace-cdn.com/content/v1/6191835f98732d54b74be4de/960787bb-5aa1-4208-8f0a-2f6b771139b9/driver+2+helmet+4+copy.png)
![Flatplan Print@2x copy.jpg](https://images.squarespace-cdn.com/content/v1/6191835f98732d54b74be4de/4b53c16c-a762-4bb8-a36a-d7a477ca17cc/Flatplan+Print%402x+copy.jpg)
![optical final birds eye copy.jpeg](https://images.squarespace-cdn.com/content/v1/6191835f98732d54b74be4de/f6562292-ad07-42ed-8ed7-9bc88dda2920/optical+final+birds+eye+copy.jpeg)
![optical final front view copy.jpeg](https://images.squarespace-cdn.com/content/v1/6191835f98732d54b74be4de/947ab61a-10e0-4de0-99b6-1dce6af27bde/optical+final+front+view+copy.jpeg)
![optical final rear view copy.jpeg](https://images.squarespace-cdn.com/content/v1/6191835f98732d54b74be4de/5847960a-d772-4d44-ac07-1fdc65002b8d/optical+final+rear+view+copy.jpeg)
![optical final side copy.jpeg](https://images.squarespace-cdn.com/content/v1/6191835f98732d54b74be4de/f7310a9b-a972-4890-b215-f6e762cf1880/optical+final+side+copy.jpeg)